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This experiential stunt was ripped right from the movie screen to let action and Sci Fi enthusiasts experience the latest Warner Brothers’ Mad Max instalment. Drivers signed up online for a spot in a world first “dusty car wash”. Each wash was custom dusted and filmed to share as an overall brand experience. The stunt was labelled a best-in-class promotion by the Warner Bros. for achieving PR that drove attendance lift. Watch video of the event below.